Revolutionize your team by implementing OKRs in 4 steps
10/12/24

How to implement OKRs in your equipment: A practical step-by-step guide

OKRs (Objectives and Key Results) are a proven methodology for setting clear, measurable and achievable goals for teams of all types. If you lead a team in the technology sector, implementing OKRs may be the change you need to align efforts, improve productivity and achieve strategic objectives. In this practical guide, you will learn how to start from scratch and avoid the common mistakes that teams face when introducing this methodology in agile environments.


What are OKRs and why are they important in technology?

OKRs are a management framework that helps teams define clear objectives (the “what” we want to achieve) and key results (the “how” we know we are moving forward). This methodology is widely used in technology companies such as Google, Amazon and LinkedIn to align efforts and keep the focus on what really matters.

Key benefits of OKRs for technology equipment:

  • Alignment: All team members know where they are aiming.
  • Measuring progress: Key results allow you to evaluate whether you are meeting your objectives.
  • Transparency: Each team member knows the OKRs of the others, fostering collaboration and shared responsibility.
  • Flexibility: OKRs can be adjusted as priorities change.

Quick example: A development team may have the objective to “Improve the user experience in the mobile app”. Their key deliverables would include increasing the average rating in app stores and reducing load times.


Step 1: Prepare your team for OKRs

Before implementing OKRs, it is critical that your team understands the purpose and benefits. If you don’t get their support, the methodology is likely to fail.

Initial communication

Set up a meeting to explain what OKRs are, how they will work in the team, and why it is important to implement them. Answer questions such as:

  • “Will they add more work for us?”
  • “What happens if we don’t achieve our goals?”

Involves the team

Get the team involved in defining the first OKRs. This creates commitment and reduces resistance to change.

Practical tip: In a one-hour workshop, ask each member to write an objective for the team. Then work together to refine it and create specific key results.


Step 2: How to define effective OKRs

Well-defined OKRs are clear, ambitious and measurable. Follow these principles to write objectives and key results:

How to write good objectives

  • Inspirational: Objectives should motivate the team.
  • Clear and specific: Avoid vague words such as “improve” without specifying what you will improve.
  • Aligned: Relates the team’s objectives to those of the organization.

Example:
Objective: Reduce the downtime of our SaaS platform.

How to write measurable key results

Key results must answer the question, “How do we know we are achieving the objective?”

  • Quantifiable: Includes specific metrics (e.g., a percentage or number).
  • Challenging, but achievable: Don’t set impossible goals.
  • Limited in quantity: No more than 3-5 key results per target.

Example for a development team:
Objective: To increase the security of the web application.
Key results:

  1. Reduce the number of critical vulnerabilities by 80%.
  2. Complete an external security audit before the end of the quarter.
  3. Implement multi-factor authentication for all users.

Step 3: Implement OKRs step by step

Once the OKRs have been defined, it’s time to integrate them into the team’s daily work. Here is a clear plan for doing so:

Establishes a review cycle

OKRs usually follow quarterly cycles, although you can adjust them according to your team’s needs. Every quarter:

  1. Define new OKRs.
  2. Evaluate the above.
  3. Adjusts according to learning.

Assigns responsible parties

Each OKR should have an “owner” who oversees its progress. This does not mean that person does all the work, but coordinates the necessary efforts.

Integrates OKRs into team tools

Use tools your team already uses to track progress. For example:

  • JIRA: Links OKRs to sprint tasks.
  • Notion or Trello: Create visual progress boards.
  • Google Sheets: A simple and effective option to get started.

Step 4: Evaluate and adjust your OKRs

At the end of each cycle, evaluate the team’s performance. Reflect on the following:

  • Did we achieve our objectives? If not, why not?
  • Were the key results too easy or too difficult?
  • What did we learn that we can apply in the next cycle?

It is important that OKRs are not perceived as a punitive system. The goal is to learn and improve, not to penalize the team for non-compliance.


Common mistakes when implementing OKRs (and how to avoid them)

Implementing OKRs can be tricky if you fall into these typical mistakes:

  1. Define too many objectives: Limit to 3-5 targets per team to avoid dispersion.
  2. Confusing OKRs with individual metrics: OKRs are shared by the team, not a tool to evaluate individuals.
  3. Don’t follow up: OKRs should not be forgotten in a drawer. Review them regularly at meetings.

Practical analogy: Think of OKRs as the rudder of a ship. Without constant checks, the team can drift off course.


Complete example of OKRs in technology

Context: A development team is launching a new e-commerce functionality.

Objective: To increase sales through the new functionality.

Key results:

  1. Increase user conversion rate from 3% to 5%.
  2. Reduce critical bugs reported by 80%.
  3. Complete the launch within the planned timeframe (3 months).

Conclusion: Why OKRs transform equipment

Implementing OKRs may seem challenging, but the benefits far outweigh the initial effort. They help technology teams focus, measure progress and collaborate effectively. If you’re ready to get started, start by defining a small set of OKRs, measure the results and adjust based on what you learn.

Remember: OKRs are a compass, not a fixed destination – use this methodology to guide your team to success!

Ready to take the first step? Find out more about OKRs in our related articles:

Autor

  • Retratro Oier Violet

    Product Value & Transformation. Entré en el Product Management casi de rebote, pero ya llevo 10 años liderando y apoyando a empresas en mejorar su Product Value y adoptar metodologías ágiles. Y sí, mi enfoque –y mi vida– son iterativos e incrementales.

    View all posts

Autor

  • Retratro Oier Violet

    Product Value & Transformation. Entré en el Product Management casi de rebote, pero ya llevo 10 años liderando y apoyando a empresas en mejorar su Product Value y adoptar metodologías ágiles. Y sí, mi enfoque –y mi vida– son iterativos e incrementales.

    View all posts