Presentation
In this course we will learn how to apply AI tools in the day-to-day work of marketing and sales teams: content creation, personalization of proposals at scale, market analysis and sales funnel automation.
DURATION
4 hours
TARGET AUDIENCE
Who is the target audience?
- Sales and commercial teams.
- Marketing and communication professionals.
- Business development managers.
*This course can be adapted to the specific sector of the organization.
OBJECTIVES
Identify, Apply, Design
Identify which tasks in the marketing and sales cycle can be delegated or empowered with AI.
Apply generative AI techniques to create sales content and personalize proposals at scale.
Design a sales funnel automation flow tailored to the team’s sales process.
SUBJECT
What is the course curriculum?
- Introduction: AI in the business cycle
- Content creation with AI
- Customization of proposals to scale
- Market analysis with AI
- Sales funnel automation
